"El català és negoci" updates its website and includes new features such as an English version or a frequently asked questions section on the legality of Catalan-speaking territories in terms of consumption, with updated data and a new section showing those leading companies on a global scale that are already operating in Catalan.

Thanks to our new English version and our updates, the campaign will be able to expand its influence among foreign companies and provide them first-hand information in order to comply with current regulations. Thus, large international brands will have it easier to be added to the large list of companies that are already linguistically responsible. In addition, the FAQS section includes a series of questions that answer key legal aspects, such as the obligation to label, letter or attend orally and in writing in Catalan. 

The elcatalaesnegoci.cat website is a tool developed in 2021 by Plataforma per la Llengua,  together with Fundació Vincle. This campaign aims at highlighting the economic potential of the Catalan language and helping companies to apply the different regulations that affect the use of Catalan appropriately.

The business sector, one of the core strategies of Plataforma per la Llengua

Working on the presence of Catalan language in the business sector is one of the core strategies of Plataforma per la Llengua. This is why we have been working in the transversal use of Catalan language in the business sector. In 2023, we managed to get more than forty companies to include Catalan in their activity, mainly in terms of user guides and labelling, signage, web pages and mobile applications. On the other hand, it is also important to promote Catalan in internal communications and signage, in accounting and administrative documentation and, ultimately, in all the company's operating mechanisms.

This year Plataforma per la Llengua will focus on new strategic areas and will continue to work intensively in the sectors in which it has already achieved success, always with the aim of normalizing Catalan language in the business and commercial sectors throughout our linguistic area.